What is the difference between B2B vs B2C marketing?

The difference between B2B (Business-to-Business) and B2C (Business-to-Consumer) marketing lies in the target audience and the strategies used to engage them
In the world of marketing, B2B marketing agencies hold a distinct position.
B2B lead generation strategy depends on the ability of marketing teams to make a comprehensive list of potential clients and precisely target these ideal customers.
B2B Account-Based Marketing (ABM) agency plays a pivotal role in helping businesses tailor their strategies to engage specific target accounts effectively.
In digital advertising, B2B PPC (Pay-Per-Click) agencies occupy a critical role.
B2B content marketing agency essentially specializes in developing and executing a comprehensive content strategy for B2B companies.